This is why Branding Compass has decided to offer professionally designed, wordmark logos as an add-on service to our platform. However, hiring a full-service branding firm is likely out of your budget.Ī wordmark logo can be quickly created at a lower cost with much less risk of creating a visual monstrosity. Understanding the challenge of creating a great graphic or icon logo, you can see why inexperienced, low-cost designers can rarely produce great results. Focusing only on your typography and colors and not trying to synthesize your entire brand into a symbol is much easier.ģ-Wordmark logos are a better value. The hallmark of a well-designed logo is simplicity: a graphic that distills your brand essence into a distinct and simple graphic. Finding a designer able to create a strong logo can be difficult, especially when you have limited money to spend. Creating a well-designed, memorable graphic symbol that accurately represents your brand image is hard! We’ve all seen too many poorly designed logos-logos that look amateurish in their design or where the concept of the design is confusing or off-target. Educating people to associate the graphic with your brand requires additional effort.Ģ-Many companies end up with poor graphic logos. While a well-designed graphic can reinforce a name (for example with Target or Domino’s), it’s more likely that you are developing a new symbol. As a new business, or any business with limited funds for marketing, getting prospects to recognize and remember your name is one of the most important factors in the succeeding. 3 Benefits of a Type-only Logo Designġ-Wordmark logos reinforce your brand name. But many businesses would be better served investing in a simple, text-only or wordmark logo, rather than having a logo with a graphic icon. Having a logo for your business is a great way to visually identify your brand. But unlike brands such as Target or Nike, they have no additional graphic for their logo These brands have a distinct way of typesetting and coloring of their company name. Some companies that have wordmark logos are: Tiffany & Co., West Elm, Google and Sony.
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